The Fat Lad at the Back has a great story to tell. The story is about a brand that is launching a women’s cycling range of clothing. Founded by three plus-size riders, the brand is making waves in the cycling world with a great collection of women’s cycling apparel. But the company is also getting trolled on social media.
Founders
Fat Lad at the Back is a cycle wear brand that caters to bigger framed cyclists. The brand was launched in 2013 and focuses on creating a space for cyclists of all shapes and sizes. It is based on a careful fitting system and uses the best technical fabrics available.
Fat Lad at the Back was founded by Richard and Lynn Bye. They had been looking for sportswear to fit their larger frame. Ultimately, they realised that there wasn’t any clothing on the market that would suit their size and shape.
When they decided to create a cycle wear brand, they were inspired by the iconic Tour de France climbs. They designed a range of high-quality garments that would suit all body types.
The company has since sold more than 25,000 items of cycling kit. It has also partnered with high street bike chain Evans Cycles. A recent deal means that the Fat Lad at the Back range will be available online and on the high street.
Plus-size cycling gear brand
Fat Lad at the Back is a cycling clothing brand aimed at larger framed cyclists. It was started by three large framed lads in the Alps. They noticed that they had a lot of trouble finding high quality cycle wear in their size. This spurred them to create a line of cycle wear specifically for larger framed men.
The name ‘Fat Lad at the Back’ isn’t the only clever thing about the brand. Another product they offer is a bib short made from a material called Luxe. It’s a substantial fabric that offers a smooth finish.
As well as being a plus size cycling gear brand, Fat Lad at the Back also has a range of triathlon wear. These aren’t available in standard sizes, but they do make up for that with a decent amount of colour options and some high tech Italian technical fabrics.
The company has partnered with Evans Cycles, an online cycle retailer, to sell its products. It’s been reported that the sales of its cycling apparel have grown over 223% since the summer.
Social media trolling
The Fat Lad at the Back is a campaign aimed at changing the societal perception of plus-size cyclists. They are frequently subjected to negative treatment on tight cycle wear and have to deal with comments and judgements from both fellow riders and online trolls.
While this campaign isn’t the first to target the fat crowd, it has managed to garner some publicity and have the support of a few big names in the cycling world. Its creator, Lindy West, is a self-proclaimed “fat” woman who writes about feminist topics and aspires to lead a life that is a bit less gimpy.
The campaign has received attention and support from the likes of Twitter CEO Dick Costolo and the founder of the anti-violence Red Heart Campaign Sherele Moody. This week’s Fat Lad at the Back campaign has seen its share of bad press, but the good news is that it has managed to raise awareness about the existence of trolls and their victims.
Launch of women’s range
Fat Lad at the Back has launched its first women’s cyclewear range. The brand’s mission is to encourage people of all shapes and sizes to join the cycling community. As an added bonus, their collection features vibrant colours and geometric patterns.
The brand has also launched a series of jackets, jerseys, shorts and stretchy lycra side panels. They are all made from high performance Italian technical fabrics. Their garments are also designed to fit perfectly.
Fat Lad at the Back has recently secured a nationwide distribution agreement with Evans Cycles. This means they can sell their range on the internet. In fact, they are so popular that they have already sold out their first batch of stock.
The brand is now preparing for its biggest ever women’s wear launch. Its upcoming spring/summer 2017 collection will feature ten new items. These include a ‘Camo’ collection of jackets, jerseys and shorts.
Fat Lad at the Back was founded by husband and wife team Richard and Lynn Bye. The pair conceived the idea for the brand after a trip to the Alps. While they were there, they became inspired by iconic Tour de France climbs.