Former EA devs’ Simply Candy Games goals to “elevate the bar for the total industry”

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Former EA devs’ Simply Candy Games goals to “elevate the bar for the total industry”

Tina Merry and Carina Kom repeat us the unusual studio will manufacture “polished, deep, and advert-free” cell experiences

Switch veterans Tina Merry and Carina Kom have formed a peculiar studio, Simply Candy Games.

Headquartered in British Columbia, Canada, Simply Candy Games is a really faraway studio that’s at this time rising its inaugural cell title – the roguelike note puzzle Criss Contaminated Castles.

Merry and Kom have over thirty years of experience in AAA, cell, and indie sport style. Merry labored at Electronic Arts for almost 15 years as a style director, having overseen style and transport of titles equivalent to FIFA, Want for Tempo, and Battlefield.

Kom also labored for EA as a style supervisor between 2020 and 2022, and has collaborated with Microsoft and Team spirit. She turned into as soon as also a sport designer for BlueBat Games and East Aspect Games, as effectively as a co-founder and producer for Crash Wave Games.

“[Criss Cross Castles] goals to blueprint every devoted roguelike gamers and these that are possible to be no longer dilapidated followers by combining the complexities of note games with the dynamic gameplay of roguelikes, establishing a special crossover vogue,” Simply Candy Games co-founder Kom tells GamesIndustry.biz.

Simply Candy Games CEO and co-founder Tina Merry

“In the realm of cell games, it be refined to provide one thing odd that can per chance maybe stand out amongst the established giants,” she notes. “By merging one of the best aspects of note games and roguelikes, [we’re aiming] to fabricate an enticing and enjoyable experience for each person.”

Both co-founders have collaborated on a expansive assortment of events for the length of the industry, equivalent to Diversity in Games and the PVP Entertainment Guild. The postulate to grasp a studio occured after a meeting at GDC in 2023 following Kom’s decision to step support from her feature at MixMob.

“Within a transient span, we made the decisive dedication to wholeheartedly originate a peculiar studio, pushed by our shared ardour for innovation and inclusivity within the gaming world,” Merry says.

Simply Candy’s co-founders decided to transfer some distance from AAA to “craft inclusive and accessible experiences” for gamers and to reduce the dangers related with AAA sport style, equivalent to rising charges and prolonged style cycles.

“The inherent nature of indie games permits us to bring our creations and price effectively to market and adapt with agility to our audiences’ evolving preferences,” Merry explains.

“Our purpose is to develop the prospects of success for traders and companions by specializing in a extra sustainable and responsive come.”

And while they’re specializing in cell within the period in-between with Criss Contaminated Castles, that’s now to no longer narrate that consoles and PCs are possible to be no longer out of the ask of.

“The inherent nature of indie games permits us to bring our creations and price effectively to market and adapt with agility to our audiences’ preferences”

“As we delay our reach and sport offerings, we’re dedicated to continuous refinement, iterating, and exploring diverse platforms, including PC, Switch, and streaming sites,” Merry provides.

To stand out further amongst other titles within the note puzzle vogue, the duo is betting on a top class industry mannequin moderately than free-to-play for Criss Contaminated Castles.

“The postulate is to fabricate a refined, deep, and advert-free experience that can per chance maybe elevate the bar for the total industry,” Merry provides. “And to fabricate distinct the experience is seamless and appetizing, analytics are feeble to anticipate participant needs.”

Merry and Kom belief on doing this by repeatedly bettering their games by specializing in participant making an are trying out to amass insights prior to and after originate.

“This approach no longer simplest keeps the sport new nonetheless also underscores our dedication to inclusivity and accessibility in fabricate, recognising the assorted preferences interior our participant wrong.”

As for their hopes for the studio, Merry says they need Simply Candy Games to be rooted in vary and inclusivity.

“We favor Simply Candy Games to be round for a in actual fact very long time and aspire to be a mark that’s synonymous with inclusion, recognize, and enjoyable, bringing games to market in a celebration of world collaboration, creativity, and accessibility.”

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